The YMCA of Central Florida has an exciting new opportunity for an Email Marketing Specialist. The incumbent will be based onsite at our corporate / Association office located in Downtown, Orlando. Under the leadership and direction of the Digital Marketing Director, this individual will be responsible for managing the end-to-end production of email marketing campaigns and marketing automation across the enterprise, analyze member behavior to implement marketing strategies, and take lead in cross-functional projects to ensure our email program scales effectively with company growth.
The YMCA of Central Florida is one of the area’s largest and leading nonprofits; with over 2,000 employees and multiple Y Family Center locations across six counties. Thrive with a career at the Y and be part of something BIGGER!
- Own daily design, coding, proofing, scheduling, delivery and reporting of marketing campaigns.
- Validate email functionality and appearance across browsers and platforms.
- Convert and consolidate existing email campaigns on various platforms into a single delivery system.
- Develop customer journeys, building and updating email templates in Salesforce Marketing Cloud to improve member communication and conversion of new leads.
- Drive cross-functional marketing initiatives with Marketing, Operations and Family Center teams to improve lead management and member retention.
- Work collaboratively with Project Manager, Graphic Designer, Content Specialist and other cross-functional teams.
- Uphold established tones and brand standards within platform.
- Monitor performance of campaigns and use member behavior to make recommendations for tests and share ideas for improvement.
- Influence marketing/brand strategy and develop new email ideas.
- Build and maintain relationships with Operations, Family Centers and partners to oversee localization of assets needed to support campaigns.
- Demonstrate knowledge of email marketing best practices, staying aware of industry trends and challenges.
- Minimum 1-3 years email marketing experience with demonstrated success creating and implementing effective email campaigns with email systems like Mail Chimp, Constant Contact, Lyris desired. Salesforce Marketing Cloud/ExactTarget preferred.
- Experience with building scalable, broad reach email acquisition partnerships & programs, while assisting on-boarding programs to maximize engagement.
- Experience managing multi-channel campaigns for multi-location organization.
- Comfortable in a fast-paced environment with quick deadlines.
- Working knowledge of HTML/CSS, Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver) and email design is preferred.
- Understand the nature of email design, delivery, CAN SPAM and analytics.
- Ability to effectively communicate complex concepts to non-technical stakeholders.
- Bilingual in Spanish, a plus.
Along with a highly competitive pay structure, the YMCA of Central Florida provides exceptional benefits which include the following:
- Affordable and quality healthcare (medical, dental, vision options).
- Long Term Disability and Life Insurance provided at no cost to the employee.
- 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment.
- YMCA membership for employee and household.
- Generous paid time off package.
- Career growth opportunities with one of the largest and most innovative YMCA Associations in the country.
- A challenging and fun work environment with creative, talented and diverse individuals!
The YMCA of Central Florida is a Drug Free Workplace and is committed to the policy of Equal Opportunity prohibiting discrimination in employment because of race, color, religion, gender, national origin, sexual orientation, political affiliation, age, genetic information, disability or veteran status.