This position supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. The Membership Director is responsible for all aspects of membership for the organization, including recruitment of new members, retention of existing members and supervision of assigned staff. The Director develops, plans and implements new procedures and methods to achieve sales and strategic goals. The Director assists the Program Directors in the development of member centered programs and provides a leadership role within the organization.
Areas of Responsibility:
- Implements membership strategies that support recruitment of new members and retention of existing members. Responsible for planning and implementing external membership development plans to achieve organizational member acquisition and revenue growth objectives. Identifies marketplace opportunities, prospects and engage new partners, develop proposals, and manage the contract process.
- Uses data to plan and execute strategies designed to improve member experience, tour-conversion rates and membership retention rates. Consistently proves success in improving tour-conversion rates and closing membership sales.
- Participates in the planning of the annual sales and membership revenue budget; manages and implements the approved budget for membership and takes appropriate action to correct variances.
- Creates a member-focused culture and models relationship-building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff
- Recruits, hires, trains, develops, schedules and directs personnel and volunteers. Reviews and evaluates staff performance. Develops strategies to motivate staff to consistently improve tour conversion rates and achieve membership sales goals.
- Promotes program and membership enrollment in interactions with existing and potential members.
- Coordinates program registration, including logistics to support phone, walk-in and web registration.
- Coordinates with marketing to maximize enrollment and provides ongoing support to Program Directors on related issues.
- Promotes and markets Y memberships to companies, agencies, schools and organizations.
- Conducts member satisfaction surveys and develop plans to implement appropriate actions in response to feedback.
- Participates in the planning of the annual budget; manages and implements the approved budget for membership and takes appropriate action to correct variances
- Ensures proper implementation of front desk procedures. Reviews and updates desk procedures and communicates changes to staff. Coordinates with the CEO or Operations Director as necessary on financial transactions.
- Ensures membership staff has access to all necessary information to answer member inquiries, including, but not limited to; weekly updates, facility schedules, program information.
- Facilitates the administration of membership scholarship program and collects scholarships testimonials to facilitate story telling.
- Oversees member insurance programs, including registering new insurance members (Silver Sneakers, Silver N’Fit, Active N’Fit), monthly insurance billing and coordination with members and YMCA membership revenue.
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
- Provides branch leadership support for the annual fundraising campaign for the advancement of the association.
- Participates in staff meetings and/or related meetings.
- Performs other duties as assigned.
Educational Background:
Bachelor's degree in related field preferred or equivalent combination of education and experience.
Skills/Experience:
- Demonstrated track record of generating leads and closing sales.
- Previous supervisory experience in customer service preferred.
- Excellent personal computer skills and experience with standard business software.
- Ability to relate effectively to diverse groups of people from all social and economic segments
- of the community.
- Must have good interpersonal, public relations and communications skills, including the ability to make oral presentations
- Must be able to occasionally work flexible hours including evenings, weekends, and holidays
Compensation/Benefits:
Salary: $32,000.00 - $35,000.00
Job Function:
Organization Info
Listing Stats
Post Date:
Apr 24 2018
Active Until:
May 24 2018
Hiring Organization:
YMCA of the USA
industry:
Nonprofit