Responsible for managing chapter marketing and communications activities (direct mail, advertising, promotional and web based marketing programs) as well as managing elements of revenue generating activities within the Chapter’s chartered area.
Areas of Responsibility:
The National Capital Area chapter of The Leukemia & Lymphoma Society seeks a Marketing Manager to oversee their marketing and communication activities as well as foster and develop sponsorship / revenue opportunities. The revenue goal for the Marketing Manager will be $560,000.
Responsibilities
- Responsible for the development, implementation and management of an integrated marketing strategy including social media, direct mail and advertising for chapter fundraising campaigns.
- Analyze, and present results to senior management of assigned marketing programs. Will compare/evaluate this information with the program budget.
- Oversee and evaluate the utilization of web sites and other electronic marketing tools which will maximize the chapter’s electronic marketing and communications effectiveness.
- Ensure that marketing programs and materials are consistent with the brand identity of the Society.
- Provide staff support for volunteers carrying out marketing activities.
- Develop budgets, timelines, and action plans for assigned marketing programs.
- Develop and implement promotional strategies in support of LLS’ mission including fundraising and patient services programs.
- Assists, as assigned, in the development and implementation of other chapter activities.
- Maintain a working knowledge of the LLS mission and programs to promote the field and campaign fundraising initiatives
- Perform other related duties as assigned
Educational Background:
Bachelor’s degree in Marketing or related
Skills/Experience:
- 4+ years related marketing experience in the areas of direct mail, advertising, promotions and digital marketing.
Position Requirements:
- Excellent computer skills including MS Office Suite and database management
- Excellent verbal and written communication skills.
- Detail oriented with strong organizational skills.
- Capable of balancing multiple priorities effectively.
- Professional, strong interpersonal skills and sound judgment.
- Capable of working well with a variety of personalities and leadership styles.
- Demonstrated leadership capabilities.
Physical Demands & Work Environment:
- Physical demands are minimal and typical of similar jobs in comparable organizations
- Work environment is representative and typical of similar jobs in comparable organizations
Job Function:
Listing Stats
Post Date:
Apr 23 2018
Active Until:
May 23 2018
Hiring Organization:
The Leukemia & Lymphoma Society
industry:
Nonprofit