Marketing & Communications Director

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YMCA of the USA
Wallingford, CT, USA
Full-time

The Marketing & Communications Director has the responsibility for the development and implementation of the overall marketing strategy including branding, communications, budgeting, and public relations in order to support YMCA leadership, while strengthening the mission of the Wallingford Family YMCA. 

Areas of Responsibility: 

This position has primary impact on the overall effectiveness of YMCA images and messages in the community, and has responsibility for the broad awareness that attracts people to the organization and encourages members to deepen their involvement and funding sources to support our activities.  Some measures of success:

  • Widespread/accurate interpretation of the purposes of the Wallingford Family YMCA to the community
  • Growth and retention of existing members and program participants
  • Programs and departments feel supported by the marketing department, and place a high value on the services provided.
  • Meeting or exceeding budgeted revenue goals for membership, programs and fundraising.
Educational Background: 
Bachelor’s Degree required, or equivalent combination of education and at least five years of relevant experience.
Skills/Experience: 
  • Demonstrated expertise in the concepts, practices and procedures related to the fields of marketing and communications.
  • Demonstrated expertise in website content management systems and web analytics tools.
  • Attention to detail and the ability to synthesize complex ideas into coherent, compelling case statements and communications materials.
  • Excellent personal computer skills and experience with standard business software, including Microsoft and Adobe products.
  • Excellent writing, proofreading and editing skills
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Proven ability to build consensus and work effectively within a cross-departmental team.
  • A well-developed understanding of accounting and budgets.
  • Experience in a non-profit/cause-driven environment a plus.
Compensation/Benefits: 

Salary: $45,000.00 - $55,000.00

How to Apply: 

http://www.ymca.net/career-opportunities/national-details.html?id=22170&...

Job Function: 
Communications & Public Education

Organization Info

YMCA of the USA

Overview
Headquarters: 
Chicago, IL, United States
Website: 
ymca.org
Annual Budget : 
$100-500M
Founded: 
1983
About Us
Areas of Focus: 
Community Service / Capacity Building / Volunteerism
Youth / Children
Recreation / Sports
Mission: 

The YMCA mission is: To put Christian principles into practice through programs that build healthy spirit, mind and body for all. YMCA of the USA (Y-USA) is the national resource office for the Y, one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,700 Ys engage 22 million men, women and children – of all ages, incomes and backgrounds – to nurture the potential of children and teens, improve the nation's health and well-being and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the longstanding relationships and physical presence needed not just to promise, but also to deliver, lasting personal and social change.

Programs: 
  1. YOUTH DEVELOPMENT: Nurturing the potential of children and teens
  2. HEALTHY LIVING: Improving the nation’s health and well-being
  3. SOCIAL RESPONSIBILITY: Giving back and providing support to neighbors

Listing Stats

Post Date: 
Mar 26 2018
Active Until: 
Apr 26 2018
Hiring Organization: 
YMCA of the USA
industry: 
Nonprofit