The Membership Director supports the work of the Y, a leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. As such, the incumbent will be responsible for directing all aspects of membership for the Abilene YMCAs; including the recruitment of new members, retention and engagement of existing members and development of a high quality member service staff team. The Membership Director will be responsible for developing strategies, relationships and goals to achieve membership growth.
Areas of Responsibility:
- Recruits, hires, trains, develops, evaluates and supervises membership staff. Creates a process to onboard new staff members to create a path for their success within their first 90 days of employment. Schedules membership staff and makes adjustments as necessary based on branch revenue and expenses.
- Implements membership strategies that support recruitment of new members and retention of existing members. Creates a member focused culture and models relationship building skills in all interactions. Fosters a climate of innovation and resolves problems to ensure member satisfaction.
- Develops, implements, and manages operating plans to promote program and/or membership growth for the YMCA. Executes strategies to ensure that members and/or program participants connect with one another and connect with the YMCA.
- Develops and executes relationship building strategies with all staff; ensures staff are trained to achieve highest level of customer service in all interactions. Develops strategies to motivate the team to achieve goals.
- Oversees planning, development and management of the annual membership and marketing budgets; takes appropriate action to correct variances.
- Provides leadership and support to the annual fundraising campaign and volunteer committees/boards as assigned. Develops and maintains effective working relationships within the community.
- Is an intricate member of the leadership team, working towards the overall success of the organization with a goal of increasing membership growth, satisfaction and retention.
- Organizes membership events at the YMCA and represents the YMCA at community events to promote the YMCA.
- Develops and executes local marketing and communication strategies, including digital mediums.
Educational Background:
Bachelor’s degree preferably in Business Administration, with a focus in sales and marketing (college coursework with a minimum of 2 years relevant workplace experience may be substituted for a 4 year degree).
Skills/Experience:
- Two years of experience in member/customer service and supervisory/management position.
- Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
- Prior sales, new member acquisition, prospecting, and conversions experience preferred.
- Strong history of developing meaningful relationships and personal commitment to high quality customer experiences.
- Excellent interpersonal, written and verbal communication skills.
- Working knowledge of Microsoft Word, Excel, PowerPoint and use of social media for marketing outreach.
- Must have the ability to work a flexible schedule that may include morning, evening, and weekend hours.
Job Function:
Organization Info
Listing Stats
Post Date:
Aug 28 2017
Active Until:
Sep 28 2017
Hiring Organization:
YMCA of the USA
industry:
Nonprofit