The AARP Data Analytics and Performance Management group is looking for a graduate student to join the Marketing Services and Analysis team as a summer intern. Our ideal candidate is interested in database marketing and audience segmentation and is detail-oriented with good analytical skills and problem-solving abilities. Our ideal candidate should be comfortable handling large amounts of data and communicating insights and recommendations drawn from data analysis.
- Providing marketing campaign results analysis based on audience segmentation.
- Assist the team with test design and audience recommendations.
- Assist the team with creating profile of specific audiences.
- Assist the team in creating topic specific engager files based on campaign results to be used for as targeting criteria for future campaigns.
AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated college and are now enrolled in a continuing education program.
Preference will be given to candidates who can demonstrate:
- Excellent written and verbal communication skills
- Proficiency in Word, Power Point and Excel.
- Experience with an audience segmentation Tool such as Adobe, IBM Campaigns, or Alterion.
- Experience in handling direct marketing campaigns.
Internships are non-exempt positions and are not eligible for employee benefits.