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Integrated Marketing Intern

This job is no longer available

Washington, D.C., USA
Internship

Within Integrated Communications & Marketing, the AARP Integrated Marketing team serves as an internal strategic marketing partner to program and issue leads across AARP for top enterprise issues. IM develops and delivers comprehensive, omni-channel marketing campaigns to support key programs and cross-Association initiatives.             

AARP's Integrated Marketing team is seeking a star intern for summer 2020. If you are passionate about marketing and are especially interested in channel integration, emerging trends, and how AARP markets its social impact offerings to its 38 Million members (and millions of prospects), this is the internship for you!

Areas of Responsibility: 
  • Support the marketing of AARP’s social impact issue areas, including auto, caregiving, fraud, healthy living, hearing, online learning, savings & planning, travel, and work & jobs. Assist members of the team on projects related to marketing campaign strategy, messaging, targeting, testing, and/or execution. Conduct internet research on emerging trends in consumer behavior, industry solutions, emerging channels and communication platforms, competitive landscape, etc. Assist with marketing project management.
  • Project tasks could include email test plan development, online paid media plan development, workflow initiation, working with creative agencies to secure creative assets, sourcing content for promotion in marketing campaigns, etc. Research, plan, and/or compile submissions for marketing industry awards. Develop and/or polish internal marketing planning and/or communication templates.
Educational Background: 
Prospective interns must be currently enrolled in a degree program at an accredited college or university; and be considered rising undergraduate juniors or seniors, graduate students, or post-doctorate students.
Skills/Experience: 

AARP also considers non-traditional interns who are looking to re-enter the workforce or change careers. This may include those who have previously graduated from college and enrolled in a continuing education program.

In order to achieve success in this intern role, the following skills are important:

  • Marketing interest, experience, and/or relevant coursework
  • Social media interest, experience, and/or relevant coursework
  • Internet and Microsoft Office proficiency
  • Collaboration
  • Flexibility
  • Team attitude
  • Initiative and ability to work independently.
Compensation/Benefits: 

Internships are non-exempt positions and are not eligible for employee benefits.

Organization Info

AARP

Overview
Headquarters: 
Washington, DC, United States
Founded: 
1967
About Us
Mission: 

AARP is a nonprofit, nonpartisan organization dedicated to enhancing the quality of life for all as we age. AARP champions positive social change and delivers value through advocacy, information, and service. AARP's vision is a society in which everyone lives with dignity and purpose, and fulfills their goals and dreams.

Listing Stats

Post Date: 
Nov 19 2019
Active Until: 
Dec 19 2019
Hiring Organization: 
AARP
industry: 
Nonprofit